Today, many lawyers have websites for their law firms. As a DUI attorney, it is necessary to ensure you do your best to stand out. If people don’t know you exist, finding clients becomes that much harder. Relying on clients to recommend your services isn’t enough. Thus, think about putting the necessary measures in place to get yourself noticed. You may not be conversant with how to build your brand awareness. Here are some ideas to help you build brand awareness as a DUI attorney.
Have an Active DUI Blog
Blogging is one of the best ways to attract clients. Your prospects are constantly looking for new information. The more you can share with them on the blog for free, the more you get to earn their trust. Almost 50% of the law firms in America get their clients through a blog post. But the sad part is that only 30% of the law firms out there keep an active blog. You can take advantage of the organic traffic coming to your site from Google. That way, you will increase brand awareness and still save on marketing. Content is the currency of the 21st century. Creating blog content allows you to build authority. Moreover, if you use your blog well, you can optimize conversions.
SEO for DUI Attorney
Search engine optimization involves various factors. You can’t take care of your clients and still handle your SEO. That is why you need to find a professional to help you optimize your site and your content. One of the things you need to do to ensure your site ranks well is to use the right keywords. Get to know what clients search for when looking for different DUI solutions. When you do your keyword research, you can use the right content on your blog to get more eyeballs on your services. You should also ensure your website is mobile-friendly. Google gives priority to sites optimized for mobile viewing. Moreover, most searches come from mobile phones. Check out this guide from Dagmar to help you understand effective SEO for your law firm
Apart from SEO, you can also run ads on different search engines. Many people use Google to search for information. Thus, running a PPC campaign on the platform is a good idea. PPC can get costly. But you should keep in mind that nobody clicks on DUI attorney ads if they don’t want services. Remember, you need to know your audience well before setting up a campaign. That way, you will be able to track your advertising results. Setting up such a campaign alone can be tricky if you don’t know what you are doing. Consider working with an advertising agency for the best results.
Videos have become the popular way to spread the word about anything. Your business can benefit significantly from creating informative content that people can share. You can use YouTube and other video-sharing apps such as TikTok to educate your audience. Don’t neglect the platforms and dismiss them as something only young people use. Several businesses have gotten exposure from creating short-format video content. And your DUI services can too.
Gated Content or DUI Guidebooks
As a DUI attorney, you need conversions. The best way to get leads is by creating gated content that requires people to submit contact info. Once you have their details from an optimized landing page, it’s easier to target the prospect.
Wrapping Up: Work With an Expert
Focus on handling what you do best. Thus, hiring a professional marketing agency like Dagmar Marketing DUI attorney SEO agency will work well for you. It’s best to go for someone that understands your needs as a DUI attorney.