Tuning Element, a Missouri-based company known for its unique frequency-based wellness products, has found itself in the midst of a legal storm. The lawsuit, filed by the Missouri Attorney General’s office, centers around accusations of price gouging and deceptive marketing practices involving face masks and respirators during the peak of the COVID-19 pandemic.
The Accusations:
The core of the lawsuit alleges that Tuning Element engaged in the following:
- Price Gouging: Selling KN95 and disposable masks at inflated prices significantly exceeding their typical market value.
- Misrepresentation: Making misleading claims about the effectiveness of their masks in preventing COVID-19 infection.
- Failure to Disclose: Not adequately disclosing the origin and quality of the masks they were selling.
These accusations paint a picture of a company potentially taking advantage of a vulnerable population during a critical time.
What Happened Next?
The lawsuit sought restitution for consumers who purchased the masks, aiming to return the excess money they paid. Additionally, it aimed to prevent Tuning Element from engaging in similar practices in the future.
This legal battle created a stir within the wellness community, raising questions about the credibility and ethics of certain companies within the industry.
Where Does the Case Stand Now?
The lawsuit was settled in July 2021, with Tuning Element agreeing to comply with specific terms. This included:
- Providing refunds to affected consumers.
- Paying a civil penalty to the state of Missouri.
- Refraining from making false or misleading claims about their products.
While the case has been settled, it leaves a mark on the company’s reputation and serves as a reminder to consumers to be cautious when purchasing products, especially during times of crisis.
FAQs:
What is Tuning Element known for?
Tuning Element is known for its unique frequency-based wellness products, including skin patches, water bottles, and jewelry.
What is the “Biofield”?
The Biofield is a concept used by Tuning Element to describe the body’s natural electromagnetic field. Their products claim to support the Biofield for improved health and wellness.
Are there any scientific studies supporting Tuning Element’s claims?
Tuning Element cites several third-party studies on their website, but the validity and extent of these studies are disputed by some.
What other controversies has Tuning Element faced?
This lawsuit was not the first time Tuning Element encountered legal challenges. In 2018, the company was sued for false advertising related to its weight loss claims.
Is Tuning Element still selling face masks and respirators?
While their website currently focuses on other wellness products, Tuning Element reserves the right to sell face masks and respirators in the future.
What can consumers do to protect themselves from similar situations?
It’s crucial to do your own research before purchasing any wellness product, especially during times of heightened demand. Look for credible sources of information, and be wary of companies making exaggerated or unsubstantiated claims.
References:
- Tuning Element, LLC | Better Business Bureau® Profile: https://www.bbb.org/us/ca/murrieta/profile/new-auto-parts/performance-chip-tuning-1066-89067303
- Hydrate and Stay Tuned Blog by Tuning Element 11/26/2021 | Tuning Element: https://tuningelement.com/product-manual-and-warranty-information/
- ON YOUR SIDE: Branson company responds to AG’s lawsuit alleging price gouging – KY3: https://www.ky3.com/content/news/Missouri-Attorney-General-files-lawsuit-against-Branson-business-over-price-gouging-570679131.html
